Choosing a broker to market your home for sale can be one of the most important decisions you make. Very few people spend the time and effort they should to understand the difference between agents and their varying approaches to selling. The Internet has leveled the playing field when it comes to large and small brokerage companies. A small, boutique firm can have as effective marketing exposure as a huge franchise. Now your listing agent becomes even more important. If the firm isn’t as critical, your agent is.
Yes, I am.